History of television in the context of "Exposition Universelle (1900)"

Color television (American English) or colour television (British English) is a television transmission technology that also includes color information for the picture, so the video image can be displayed in color on the television set. It improves on the monochrome or black-and-white television technology, which displays the image in shades of gray (grayscale). Television broadcasting stations and networks in most parts of the world transitioned from black-and-white to color broadcasting between the 1960s and the 1980s. The invention of color television standards was an important part of the history and technology of television.

Transmission of color images using mechanical scanners had been conceived as early as the 1880s. A demonstration of mechanically scanned color television was given by John Logie Baird in 1928, but its limitations were apparent even then. Development of electronic scanning and display made a practical system possible. Monochrome transmission standards were developed prior to World War II, but civilian electronics development was frozen during much of the war. In August 1944, Baird gave the world's first demonstration of a practical fully electronic color television display. In the United States, competing color standards were developed, finally resulting in the NTSC color standard that was compatible with the prior monochrome system. Although the NTSC color standard was proclaimed in 1953, and limited programming soon became available, it was not until the early 1970s that color television in North America outsold black-and-white units. Color broadcasting in Europe did not standardize on the PAL or SECAM formats until the 1960s.

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.

Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television.The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "day-part").