Herzliya (/hɜːrtsˈliːjə/ hurts-LEE-yə; Hebrew: הרצליה, pronounced [heʁts(e)liˈja] / [eʁtseˈlija]) is an affluent city in the central coast of Israel, at the northern part of the Tel Aviv District, known for its robust start‑up and entrepreneurial culture. In 2023, it had a population of 108,650.
Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 21.6 km (8.3 sq mi). Its western, beachfront area is called Herzliya Pituah and is one of Israel's most affluent neighborhoods and home to numerous embassies, ambassadors' residences, company headquarters, and houses of prominent Israeli business people.