Häagen-Dazs (US: /ˈhɑːɡəndæs/ HAH-gən-dass, UK: /ˌhɑːɡənˈdɑːz/ HAH-gən-DAHZ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx in 1960, owned by Froneri, a joint venture between Nestlé and PAI Partners. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, on November 15, 1976. The Pillsbury food conglomerate bought Häagen-Dazs in 1983, and now the brand is sold worldwide. Their product offerings include ice cream cartons, ice cream bars, ice cream cakes, sorbet, frozen yogurt, frozen milkshake, gelato, and ice cream sandwiches.
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In this Dossier
- ⭐ Core Definition: Häagen-Dazs
- Häagen-Dazs in the context of General Mills
- Häagen-Dazs in the context of Reuben and Rose Mattus
Häagen-Dazs in the context of General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix, Cocoa Puffs, and the monster cereals.
View the full Wikipedia page for General MillsHäagen-Dazs in the context of Reuben and Rose Mattus
Reuben and Rose Mattus were Polish-American entrepreneurs who founded the Häagen-Dazs ice cream business.
View the full Wikipedia page for Reuben and Rose Mattus