Glossier is an American beauty company founded by Emily Weiss in 2014. It originated as an online-only business, building on Weiss’s beauty blog, Into the Gloss. The company distributes its products through its website, select retail locations, and stores such as Sephora, SpaceNK, and Mecca. Glossier’s products include skincare, makeup, body care, fragrance, and branded merchandise.
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker.