George Strait in the context of "RIAA"

Neotraditional country (also known as new traditional country, hardcore country, or hard country) is a country music style and subgenre that developed in the 1980s and emphasizes the traditional country instrumental background (i.e. fiddle and pedal steel guitar) and traditional country vocals found in subgenres popularized in the 1940s-60s. Neo-traditional country draws inspiration from styles such as honky-tonk, Western swing, and the Bakersfield sound and performers such as Hank Williams, George Jones, Loretta Lynn, Buck Owens, Tammy Wynette, Kitty Wells, Bob Wills, Ernest Tubb, and Merle Haggard. as well as often dressing in the fashions of the country music scene of the 1940s-1960s.

The neotraditional country movement was ignited by artists George Strait, Ricky Skaggs, and John Anderson in the early 1980s as a reaction to the pop-country and Urban Cowboy scene of the late 1970s and early 1980s,and became popular in the mainstream country scene by the mid-1980s into the mid-1990s with artists such as Randy Travis, Clint Black, Dwight Yoakam, Alan Jackson, Highway 101, Patty Loveless, Kenny Chesney, The Judds, Brooks & Dunn, Mark Chesnutt, Toby Keith, and Keith Whitley. By the mid-to-late 1990s, the neotraditional country movement was overtaken in popularity by "stadium-sized" pop-country performers like Garth Brooks, Shania Twain, Faith Hill, Billy Ray Cyrus, LeAnn Rimes, and Tim McGraw, who integrated aspects of the neotraditional style with the musical and theatrical components of arena rock, adult contemporary music and 70s-90s pop music.

Clint Patrick Black (born February 4, 1962) is an American country music singer, songwriter, musician, actor, and record producer. Signed to RCA Nashville in 1989, Black's debut album Killin' Time produced four straight number one singles on the US Billboard Hot Country Singles & Tracks charts. Although his momentum gradually slowed throughout the 1990s, Black consistently charted hit songs into the 2000s. He has had more than thirty singles on the US Billboard country charts, thirteen of which have reached number one, in addition to having released twelve studio albums and several compilation albums. In 2003, Black founded his own record label, Equity Music Group. Black has also ventured into acting, having made appearances in a 1993 episode of the TV series Wings and in the 1994 film Maverick, as well as a starring role in 1998's Still Holding On: The Legend of Cadillac Jack.

Black has been nominated for four Grammy Awards for best Country Male Vocal Performance (1990 – "Killin' Time", 1997 – "Like the Rain", 1998 – "Something That We Do", 1999 – "Nothin' but the Taillights"), he was also nominated for six Grammy Awards with one win in the category of Best Country Collaboration with Vocals – "Hold On Partner" in 1991 (w/ Roy Rogers), "A Bad Goodbye" in 1993 (w/ Wynonna), "Still Holding On" in 1997 (w/ Martina McBride), "Same Old Train" in 1998 which got the Grammy Award (with Joe Diffie, Merle Haggard, Emmylou Harris, Alison Krauss, Patty Loveless, Earl Scruggs, Ricky Skaggs, Marty Stuart, Pam Tillis, Randy Travis, Travis Tritt and Dwight Yoakam), "When I Said I Do" in 1999 (w/ wife Lisa Hartman Black), and "Hey Good Lookin'" in 2004 (Jimmy Buffett, Kenny Chesney, Alan Jackson, Toby Keith, and George Strait).