The General Electric Company (GEC) was a major British industrial conglomerate involved in consumer and defence electronics, communications, and engineering.
It was founded in London in 1886 as an electrical goods wholesaler named G. Binswanger and Company, which quickly adopted a then-unorthodox business model of supplying electrical components over the counter. In 1889, the business was incorporated as the General Electric Company Ltd, and became a public limited company 11 years later. During the 1890s and 1900s, the company heavily invested into electric lighting, a sector that proved to be immensely profitable in the long term. The GEC was heavily impacted by the outbreak of the First World War, supplying various goods to the military, and thus becoming a major player in the electrical industry. In 1921, a new purpose-built company headquarters (Magnet House) was opened in Kingsway, London; two years later, GEC's industrial research laboratories at Wembley (later named the Hirst Research Centre) also opened. In the 1920s, the company was heavily involved in the creation and roll-out of Britain's National Grid.