Future Shock in the context of Horizon (U.S. magazine)


Future Shock in the context of Horizon (U.S. magazine)

⭐ Core Definition: Future Shock

Future Shock is a 1970 book by American futurist Alvin Toffler, written together with his wife Adelaide Farrell, in which the authors define the term "future shock" as a certain psychological state of individuals and entire societies, and a personal perception of "too much change in too short a period of time". The book, which became an international bestseller, has sold over 6 million copies and has been widely translated.

The book grew out of the article "The Future as a Way of Life" in Horizon magazine, Summer 1965 issue.

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Future Shock in the context of Information overload

Information overload (also known as infobesity, infoxication, or information anxiety) is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information. The term "information overload" was first used as early as 1962 by scholars in management and information studies, including in Bertram Gross' 1964 book The Managing of Organizations and was further popularized by Alvin Toffler in his bestselling 1970 book Future Shock. Speier et al. (1999) said that if input exceeds the processing capacity, information overload occurs, which is likely to reduce the quality of the decisions.

In a newer definition, Roetzel (2019) focuses on time and resources aspects. He states that when a decision-maker is given many sets of information, such as complexity, amount, and contradiction, the quality of its decision is decreased because of the individual's limitation of scarce resources to process all the information and optimally make the best decision.

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Future Shock in the context of Alvin Toffler

Alvin Eugene Toffler (October 4, 1928 – June 27, 2016) was an American writer, futurist, and businessman known for his works discussing modern technologies, including the digital revolution and the communication revolution, with emphasis on their effects on cultures worldwide. He is regarded as one of the world's outstanding futurists.

Toffler was an associate editor of Fortune magazine. In his early works he focused on technology and its impact, which he termed "information overload". In 1970, his first major book about the future, Future Shock, became a worldwide best-seller and has sold over 6 million copies.

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