Font in the context of "Serif"

The nameplate (American English) or masthead (British English) of a newspaper or periodical is its designed title as it appears on the front page or cover. Another very common term for it in the newspaper industry is "the flag". It is part of the publication's branding, with a specific font and, usually, color. It may include other details besides the name, such as ornamentation, a subtitle, or motto. For example, the masthead of The Times of London includes the British Royal Arms between the words "The" and "Times". Another example is the masthead of Daily Record of Scotland, which includes an ornamental lion in the "rampant" attitude to the right of the word "Daily".

In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech.

In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography.

Owing to the influence from calligraphy, italics normally slant slightly to the right, like so. Different glyph shapes from roman type are usually used – another influence from calligraphy – and upper-case letters may have swashes, flourishes inspired by ornate calligraphy.

A typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size (e.g., 24 point), weight (e.g., light, bold), slope (e.g., italic), width (e.g., condensed), and so on. Each of these variations of the typeface is a font.

There are thousands of different typefaces in existence, with new ones being developed constantly.

Typesetting is the composition of text for publication, display, or distribution by means of arranging physical type (or sort) in mechanical systems or glyphs in digital systems representing characters (letters and other symbols). Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces).

One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission.

In typography, kerning is the process of adjusting the space between two specific characters, or letterforms, in a font. It is not to be confused with tracking, by which spacing is adjusted uniformly over a range of characters.

In a well-kerned font, the two-dimensional blank spaces between each pair of characters all have a visually similar area. The term "keming" is sometimes used informally to refer to poor kerning (the letters r and n placed too closely together being easily mistaken for the letter m).

The pound sign (£) is the symbol for the pound unit of sterling – the currency of the United Kingdom and its associated Crown Dependencies and British Overseas Territories and previously of Great Britain and of the Kingdom of England. The same symbol is used for other currencies called pound, such as the Egyptian and Syrian pounds. The sign may be drawn with one or two bars depending on personal preference, but the Bank of England has used the one-bar style exclusively on banknotes since 1975.

In the United States, "pound sign" refers to the symbol # (number sign). In Canada, "pound sign" can mean £ or #.