Focus group in the context of "Qualitative method"

Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering research.

Women's studies is an academic field that draws on feminist and interdisciplinary methods to place women's lives and experiences at the center of study, while examining social and cultural constructs of gender; systems of privilege and oppression; and the relationships between power and gender as they intersect with other identities and social locations such as race, sexual orientation, socio-economic class, and disability.

Popular concepts that are related to the field of women's studies include feminist theory, standpoint theory, intersectionality, multiculturalism, transnational feminism, social justice, Matrixial gaze, affect studies, agency, bio-politics, materialism, and embodiment. Research practices and methodologies associated with women's studies include ethnography, autoethnography, focus groups, surveys, community-based research, discourse analysis, and reading practices associated with critical theory, post-structuralism, and queer theory. The field researches and critiques different societal norms of gender, race, class, sexuality, and other social inequalities.

Exploratory research is "the preliminary research to clarify the exact nature of the problem to be solved." It is used to ensure additional research is taken into consideration during an experiment as well as determining research priorities, collecting data and honing in on certain subjects which may be difficult to take note of without exploratory research. It can include techniques, such as:

• secondary research - such as reviewing available literature and/or data
• informal qualitative approaches, such as discussions with consumers, employees, management or competitors
• formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies

According to Stebbins (2001) "Social Science exploration is a broad-ranging, purposive, systematic prearranged undertaking designed to maximize the discovery of generalizations leading to description and understanding". His influential book argues that exploratory research should not use confirmatory mechanisms like hypotheses. It should be qualitative and rely on inductive research methods like grounded theory introduced by Glaser and Strauss Qualitative exploratory research which use inductive approach do not use priori theorizing or build on previous research. Casula, Rangarajan and Shields (2020) argue that exploratory research should not be limited to inductive approaches. They propose the working hypothesis is a useful framework for deductive exploratory research that should be part of the social scientist's tool bag.

Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Building science is the science and technology-driven collection of knowledge to provide better indoor environmental quality (IEQ), energy-efficient built environments, and occupant comfort and satisfaction. Building physics, architectural science, and applied physics are terms used for the knowledge domain that overlaps with building science. In building science, the methods used in natural and hard sciences are widely applied, which may include controlled and quasi-experiments, randomized control, physical measurements, remote sensing, and simulations. On the other hand, methods from social and soft sciences, such as case study, interviews & focus group, observational method, surveys, and experience sampling, are also widely used in building science to understand occupant satisfaction, comfort, and experiences by acquiring qualitative data. One of the recent trends in building science is a combination of the two different methods. For instance, it is widely known that occupants' thermal sensation and comfort may vary depending on their sex, age, emotion, experiences, etc. even in the same indoor environment. Despite the advancement in data extraction and collection technology in building science, objective measurements alone can hardly represent occupants' state of mind such as comfort and preference. Therefore, researchers are trying to measure both physical contexts and understand human responses to figure out complex interrelationships.

Building science traditionally includes the study of indoor thermal environment, indoor acoustic environment, indoor light environment, indoor air quality, durability, moisture damage, and building resource use, including energy and building material use. These areas are studied in terms of physical principles, relationship to building occupant health, comfort, and productivity, and how they can be controlled by the building envelope and electrical and mechanical systems. The National Institute of Building Sciences (NIBS) additionally includes the areas of building information modeling, building commissioning, fire protection engineering, seismic design and resilient design within its scope.