Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia.
Brands currently commercialized by the company are Sharpie, Paper Mate, Expo, Parker, and Waterman.
Newell Brands Inc. is an American conglomerate of consumer and commercial products. The company's brands and products include Rubbermaid storage/or waste disposal containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, Paper Mate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman) glue (Elmer's, Krazy Glue); children's products (Aprica, NUK, Tigex, Babysun, Baby Jogger and Graco); cookware and small appliances (Calphalon, Sunbeam, Rival, Crock-Pot; Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee) and fragrance products (Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick).
The company's global headquarters is in Atlanta.