Ethos in the context of Concept

Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations.

Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery.

Logos (UK: /ˈloʊɡɒs, ˈlɒɡɒs/, US: /ˈloʊɡoʊs/; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity), that most broadly means reason, logic, order, or understanding. Among its connotations is that of a rational form of discourse that relies on inductive and deductive reasoning.

Aristotle first systematized the usage of the word, making it one of the three principles of rhetoric alongside ethos and pathos. This original use identifies the word closely to the structure and content of language or text. Both Plato and Aristotle used the term logos (along with rhema) to refer to sentences and propositions.

Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art.

Honour (Commonwealth English) or honor (American English; see spelling differences) is a quality of a person that is of both social teaching and personal ethos, that manifests itself as a code of conduct, and has various elements such as valour, chivalry, honesty, and compassion. It is an abstract concept entailing a perceived quality of worthiness and respectability that affects both the social standing and the self-evaluation of an individual or of institutions such as a family, school, regiment, or nation. Accordingly, individuals (or institutions) are assigned worth and stature based on the harmony of their actions with a specific code of honour, and with the moral code of the society at large.

Samuel Johnson, in his A Dictionary of the English Language (1755), defined honour as having several senses, the first of which was "nobility of soul, magnanimity, and a scorn of meanness".This sort of honour derives from the perceived virtuous conduct and personal integrity of the person endowed with it. Johnson also defined honour in relationship to "reputation" and "fame"; to "privileges of rank or birth", and as "respect" of the kind which "places an individual socially and determines his right to precedence". This sort of honour is often not so much a function of moral or ethical excellence, as it is a consequence of power. Finally, with respect to sexuality, honour has traditionally been associated with (or identical to) "chastity" or "virginity", or in case of married men and women, "fidelity".

The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos, pathos, and logos, all three of which appear in Aristotle's Rhetoric. Together with those three modes of persuasion, there is also a fourth term, kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. This can greatly affect the speaker’s emotions, severely impacting his delivery. Another aspect defended by Aristotle is that a speaker must have wisdom, virtue, and goodwill so he can better persuade his audience, also known as ethos, pathos, and logos.

The four modes of persuasion are present in advertisements on social media, on television, in flyers, and even on billboards on the side of the road. This type of persuasion can be seen in a simple conversation with family members or friends. Those might present at least one of the aspects of persuasion: logos, with numbers; pathos, with emotional appeal; ethos, with the authority of an entity; and kairos, in the right time or with some relation with them. Another important application of persuasion can be seen in public speeches. Those can be through a process called framing and reframing. This process gets its name because speakers need to use the correct words during a speech so their audience correctly understands their message. If a speaker wants to use a specific word, slang, or metaphor, they need to do a lot of research on their audience's background to understand the values and knowledge of their audience in order to persuade effectively.

Utopian and dystopian fiction are subgenres of speculative fiction that explore extreme forms of social and political structures. A utopia is a setting that agrees with the author's ethos, having various attributes of another reality intended to appeal to readers. A dystopia offers the opposite: the portrayal of a setting that completely disagrees with the author's ethos. Some novels depict both types of society to more directly contrast their properties. Both utopias and dystopias are commonly found in science fiction and other types of speculative fiction.

More than 400 utopian works in the English language were published prior to the year 1900, with more than a thousand others appearing during the 20th century. This increase is partially associated with the rise in popularity of science fiction and young adult fiction more generally, but also larger scale social change that brought awareness of larger societal or global issues, such as technology, climate change, and growing human population. Some of these trends have created distinct subgenres such as climate fiction, young adult dystopian novels, and feminist dystopian novels.

The Chechens (/ˈtʃɛtʃɛnz, tʃəˈtʃɛnz/ CHETCH-enz, chə-CHENZ; Chechen: Нохчий, Noxçiy, Old Chechen: Нахчой, Naxçoy), historically also known as Kisti and Durdzuks, are a Northeast Caucasian ethnic group of the Nakh peoples native to the North Caucasus. They are the largest ethnic group in the region and refer to themselves as Nokhchiy (pronounced [no̞xtʃʼiː]; singular Nokhchi, Nokhcho, Nakhchuo or Nakhche). The vast majority of Chechens are Muslims and live in Chechnya, an autonomous republic within the Russian Federation.

The North Caucasus has been invaded numerous times throughout history. Its isolated terrain and the strategic value outsiders have placed on the areas settled by Chechens has contributed much to the Chechen community ethos and helped shape its national character.

Santa Hermandad (Spanish: [ˈsanta eɾmanˈdað], lit. "holy brotherhood") was a type of military peacekeeping association of armed individuals, which became characteristic of municipal life in medieval Spain, especially in Castile. Modern hermandades in Spain, some of which evolved from medieval origins, are now for the most part religious confraternities retaining only a military structure and ethos.

The "American Dream" is a phrase referring to a purported national ethos of the United States: that every person has the freedom and opportunity to succeed and attain a better life. The phrase was popularized by James Truslow Adams during the Great Depression in 1931, and has had different meanings over time. Originally, the emphasis was on democracy, liberty, and equality, but more recently has been on achieving material wealth and upward social mobility.