In econometrics, endogeneity broadly refers to situations in which an explanatory variable is correlated with the error term.
In simplest terms, endogeneity means that a factor or cause one uses to explain something as an outcome is also being influenced by that same thing. For example, education can affect income, but income can also affect how much education someone gets. When this happens, one's analysis might wrongly estimate cause and effect. The thing one thinks is causing change is also being influenced by the outcome, making the results unreliable.
View the full Wikipedia page for Reverse causality