Red Digital Cinema is an American camera manufacturer specializing in digital cinematography headquartered in Foothill Ranch, California. The company became a subsidiary of Nikon in 2024.
Red has studios in Hollywood, Los Angeles, and has offices in London and Beijing, as well as a retail store in Hollywood. Additionally, Red has various authorized resellers and service centers worldwide. The company was founded by Jim Jannard in 2005 out of a side interest in digital photography, previously Jannard had founded the eyewear company Oakley which shares a similar industrial design language.