Red Digital Cinema Camera Company in the context of "Digital cinematography"

⭐ In the context of digital cinematography, Red Digital Cinema Camera Company is considered…

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⭐ Core Definition: Red Digital Cinema Camera Company

Red Digital Cinema is an American camera manufacturer specializing in digital cinematography headquartered in Foothill Ranch, California. The company became a subsidiary of Nikon in 2024.

Red has studios in Hollywood, Los Angeles, and has offices in London and Beijing, as well as a retail store in Hollywood. Additionally, Red has various authorized resellers and service centers worldwide. The company was founded by Jim Jannard in 2005 out of a side interest in digital photography, previously Jannard had founded the eyewear company Oakley which shares a similar industrial design language.

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👉 Red Digital Cinema Camera Company in the context of Digital cinematography

Digital cinematography is the process of capturing (recording) a motion picture using digital image sensors rather than through film stock. As digital technology has improved in recent years, this practice has become dominant. Since the 2000s, most movies across the world have been captured as well as distributed digitally.

Many vendors have brought products to market, including traditional film camera vendors like Arri and Panavision, as well as new vendors like Red, Blackmagic, Silicon Imaging, Vision Research and companies which have traditionally focused on consumer and broadcast video equipment, like Sony, GoPro, and Panasonic.

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Red Digital Cinema Camera Company in the context of Jim Jannard

James Jannard (born June 8, 1949) is an American designer, businessman and founder of Oakley, an eyewear and apparel company; and Red Digital Cinema Camera Company.

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