Energy drink in the context of "Taurine"

Red Bull Crashed Ice was a world tour in ice cross downhill, a winter extreme sporting event which involves downhill skating in an urban environment, on a track which includes steep turns and high vertical drops. Racers speed down the course's turns, berms, and jumps. Competitors, having advanced from one of the tryouts in the prior months, race in heats of four skaters, with the top two advancing from each heat. The events were held from 2001 to 2019; the ATSX now oversees ice cross downhill events.

The series was created and is managed by energy drink company Red Bull. It is similar to ski cross and snowboard cross, except with ice skates on an ice track, instead of skis or snowboards on a snow track.

A sugary drink tax, soda tax, or sweetened beverage tax (SBT) is a tax or surcharge (food-related fiscal policy) designed to reduce consumption of sweetened beverages by making them more expensive to purchase. Drinks covered under a soda tax often include carbonated soft drinks, sports drinks and energy drinks. Fruit juices without added sugar are usually excluded, despite similar sugar content, though there is some debate on including them.

This policy intervention is an effort to decrease obesity and the health impacts related to being overweight. The tax is a matter of public debate in many countries and beverage producers like Coca-Cola often oppose it. Advocates such as national medical associations and the World Health Organization promote the tax as an example of a Pigouvian tax, aimed to discourage unhealthy diets and offset the growing economic costs of obesity.

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 12.6 billion in 2024.

Originally available only in a single undistinguished flavour sold in a tall and slim silver and blue can, called Red Bull Energy Drink, the drink added numerous variants over time. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, and Red Bull Crashed Ice, as well as standout stunts like the Red Bull Stratos space diving project. In addition to sport series, its marketing includes multiple sports team ownerships, celebrity endorsements, and music through its Red Bull Records label.