Emma Willis in the context of "Channel 5 (UK)"

Brit Awards 2017 was held on 22 February 2017 and was the 37th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony were held at The O2 Arena in London. Emma Willis hosted The Brits Are Coming, the launch show to reveal this year's nominees which was broadcast live for the first time, on 14 January 2017. Robbie Williams was given the Brits Icon Award the previous November during a special concert held in his honour at Troxy in London. Architect Dame Zaha Hadid designed the Brit Award statuette that was to be given to the winners.

On 13 January 2017, it was confirmed that YouTube star Caspar Lee would be the BRITs Digital Presenter. Singer Michael Bublé was set to host but later pulled out on 18 January 2017 due to his son battling liver cancer and is "determined to focus on his son's recovery". On 31 January 2017, it was confirmed that Dermot O'Leary and Emma Willis would present the ceremony, replacing Bublé. Alice Levine, Clara Amfo and Laura Jackson covered the goss from Red Carpet and Backstage on ITV2.