Emakimono in the context of Nara-period

Ippen Shōnin (一遍上人) 1234/9–1289 was a Japanese Buddhist itinerant preacher (hijiri) whose movement, the Ji-shū (時宗; "Time sect") became one of the major currents of medieval Japanese Pure Land Buddhism. Born in modern Ehime Prefecture, he studied in the Seizan branch of Jōdo-shū before meeting with many Shingon and Tendai associated hijiri and then becoming a wandering holy man himself. During a pilgrimage to the Kumano Shrines, Ippen had an experience which inspired him to spread the Pure Land faith throughout Japan. Accompanied by bands of followers, he traveled throughout Japan teaching that salvation lay in the single-minded invocation of Amida’s Name and that the very moment of recitation unites the reciter with the timeless enlightenment of the Buddha. Ippen traveled over fifteen hundred miles, visiting every major population center and devotional center in Japan, such as Kumano, Zenkōji, Taimadera, and Mt. Kōya.

In his itinerant ministry, Ippen combined the devotional recitation of the nembutsu with ecstatic dancing, and the distribution of ofuda (talismans) inscribed with Amida’s Name, which he handed to people as symbols of faith and rebirth in the Pure Land. His teachings blended the Pure Land ideal of Other-Power with Zen non-dualism and the folk religious practices of wandering ascetics. Rejecting all self-powered efforts and sectarian distinctions, Ippen held that the simple recitation of even a single nembutsu invariably linked one with Amida Buddha's enlightenment, assuring our birth in the Pure Land. Ippen’s radical vision of faith and his insistence that the heart can attain birth in the Pure Land while the body remains in this world gave rise to a popular movement that appealed to all social classes. His life is outlined in the Ippen Hijiri-e, a series of narrative painted scrolls which are the main historical source for his life and activities.

Kamishibai (紙芝居, "paper play") is a form of Japanese street theater and storytelling that was popular during the Great Depression of the 1930s and the postwar period in Japan until the advent of television during the mid-20th century. Kamishibai were performed by a kamishibaiya ("kamishibai narrator") who travelled to street corners with sets of illustrated boards that they placed in a miniature stage-like device and narrated the story by changing each image.

Kamishibai has its earliest origins in Japanese Buddhist temples, where Buddhist monks from the 8th century onward used emakimono ("picture scrolls") as pictorial aids for recounting their history of the monasteries, an early combination of picture and text to convey a story.

Chōjū-jinbutsu-giga (鳥獣人物戯画; literally "Animal-person Caricatures"), commonly shortened to Chōjū-giga (鳥獣戯画; literally "Animal Caricatures"), is a famous set of four picture scrolls, or emakimono, belonging to Kōzan-ji temple in Kyoto, Japan. The Chōjū-giga scrolls are also referred to as Scrolls of Frolicking Animals and Scrolls of Frolicking Animals and Humans in English. Some think that Toba Sōjō created the scrolls; however, it seems clear from the style that more than one artist is involved. The right-to-left reading direction of Chōjū-jinbutsu-giga is traditional in East Asia, and is still common in Japan. Chōjū-jinbutsu-giga is also credited as the oldest work of manga. The scrolls are now entrusted to the Kyoto National Museum and Tokyo National Museum.

The scrolls are the earliest in a linear monochrome drawing style that was to continue in use in Japanese painting (as they are all done with the usual writing and painting brush, they count as painting).

Buddhism played an important role in the development of Japanese art between the 6th and the 16th centuries. Buddhist art and Buddhist religious thought came to Japan from China through Korea. Buddhist art was encouraged by Crown Prince Shōtoku in the Suiko period in the sixth century, and by Emperor Shōmu in the Nara period in the eighth century. In the early Heian period, Buddhist art and architecture greatly influenced the traditional Shinto arts, and Buddhist painting became fashionable among wealthy Japanese. The Kamakura period saw a flowering of Japanese Buddhist sculpture, whose origins are in the works of Heian period sculptor Jōchō. During this period, outstanding busshi (sculptors of Buddhist statues) appeared one after another in the Kei school, and Unkei, Kaikei, and Tankei were especially famous.The Amida sect of Buddhism provided the basis for many popular artworks. Buddhist art became popular among the masses via scroll paintings, paintings used in worship and paintings of Buddhas, saint's lives, hells and other religious themes. Under the Zen sect of Buddhism, portraiture of priests such as Bodhidharma became popular as well as scroll calligraphy and sumi-e brush painting.

The Ippen Shōnin Eden (一遍 上人 絵 伝; "Illustrated Biography of the itinerant monk Ippen") is a group of emakimono or emaki (painted narrative handscrolls) from the Kamakura period of Japanese history (1185–1333). A set of illuminated manuscripts, they describe the life of Ippen (1234–1289), a Buddhist monk who founded the Ji-shū (時宗; "Time sect") branch of Pure Land Buddhism.

Amongst the various emakimono bearing this title, the original version from 1299, named Ippen Hijiri-e (一遍 聖 絵; "Paintings from the life of the holy man Ippen"), is the best known and most famous. A second version, made in a more accessible style in the 14th century, and named Yugyō Shonin Engi-e (遊行上人縁起絵; "The Pictorial Origin Story of the Itinerant Saint"), also recounts the biography of the monk. As many copies of these two original emakimono were subsequently produced, the whole group is often referred to under the term Ippen Shōnin Eden.