The gravity of Earth, denoted by g, is the net acceleration that is imparted to objects due to the combined effect of gravitation (from mass distribution within Earth) and the centrifugal force (from the Earth's rotation).It is a vector quantity, whose direction coincides with a plumb bob and strength or magnitude is given by the norm .
In SI units, this acceleration is expressed in metres per second squared (in symbols, m/s or m·s) or equivalently in newtons per kilogram (N/kg or N·kg). Near Earth's surface, the acceleration due to gravity, accurate to 2 significant figures, is 9.8 m/s (32 ft/s). This means that, ignoring the effects of air resistance, the vertical component of velocity of an object falling freely will increase in the downwards direction by about 9.8 metres per second (32 ft/s) every second.