Domestic tourism in the context of International travel

Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic (within the traveller's own country) or international. International tourism has both incoming and outgoing implications on a country's balance of payments.

Between the second half of 2008 and the end of 2009, tourism numbers declined due to a severe economic slowdown (see Great Recession) and the outbreak of the 2009 H1N1 influenza virus. These numbers, however, recovered until the COVID-19 pandemic put an abrupt end to the growth. The United Nations World Tourism Organization has estimated that global international tourist arrivals might have decreased by 58% to 78% in 2020, leading to a potential loss of US$0.9–1.2 trillion in international tourism receipts.

Tourism in Japan is a major industry and contributor to the Japanese economy. In 2024, the total number of domestic tourists in Japan, including day trips, reached 540 million, while the number of international tourists visiting Japan was 36.87 million. Total tourism consumption within Japan amounted to 34.3 trillion yen ($237 billion), accounting for 5.6% of the country’s GDP of 609 trillion yen ($4,208 billion). Of this amount, Japanese tourists spent 26.2 trillion yen ($181 billion) domestically, while foreign tourists contributed 8.1 trillion yen ($56 billion). From a statistical perspective, spending by international tourists in Japan is classified as exports. As a result, the inbound tourism industry ranks as the second-largest export industry after the automobile industry, which recorded 17.7 trillion yen ($122 billion) in export value. In that year (2024), domestic tourism spending by Japanese nationals, the number of international tourists, and the total tourism spending by international visitors all reached record highs.

In 2025, the number of international tourists is expected to exceed 40 million, and their total spending is projected to surpass 10 trillion yen ($69 billion), both representing all-time highs.