Dieter Rams (born 20 May 1932) is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company VitsÅ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" (German: Weniger, aber besser) design has influenced the practice of design, as well as 20th century aesthetics and culture. He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."
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ð Dieter Rams in the context of Design
A design is the concept or proposal for an object, process, or system. The word design refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something â its design. The verb to design expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design, such as in arts and crafts. A design is expected to have a purpose within a specific context, typically aiming to satisfy certain goals and constraints while taking into account aesthetic, functional and experiential considerations. Traditional examples of designs are architectural and engineering drawings, circuit diagrams, sewing patterns, and less tangible artefacts such as business process models.
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Dieter Rams in the context of Industrial design
Industrial design is a process of design applied to physical products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product. Industrial manufacture consists of predetermined, standardized and repeated, often automated, acts of replication, while craft-based design is a process or approach in which the form of the product is determined personally by the product's creator largely concurrent with the act of its production.
All manufactured products are the result of a design process, but the nature of this process can vary. It can be conducted by an individual or a team, and such a team could include people with varied expertise (e.g. designers, engineers, business experts, etc.). It can emphasize intuitive creativity or calculated scientific decision-making, and often emphasizes a mix of both. It can be influenced by factors as varied as materials, production processes, business strategy, and prevailing social, commercial, or aesthetic attitudes. Industrial design, as an applied art, most often focuses on a combination of aesthetics and user-focused considerations, but also often provides solutions for problems of form, function, physical ergonomics, marketing, brand development, sustainability, and sales.
Dieter Rams in the context of VitsÅ
VitsÅ, formerly known as VitsÅ-Zapf or VitsÅ & Zapf, is a British furniture company, originally German, known for its collaboration with Dieter Rams. Its furniture is widely known as a German design classic. The 620 system is currently used in the German Chancellery.