In sociology, a deviancy amplification spiral occurs when societies or social environments when certain attempts to eradicate slightly deviant or criminal behavior by labeling and shaming it in a way that ultimately serves to further marginalize the people viewed as deviant, and cause them to engage in further deviance, thus intensifying social disapproval and perpetuating the cycle.
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A doomsday cult is a cult that believes in apocalypticism and millenarianism, including both those that predict disaster and those that attempt to destroy the entire universe. Sociologist John Lofland coined the term in his 1966 study Doomsday Cult: A Study of Conversion, Proselytization, and Maintenance of Faith, about a group of members belonging to the Unification Church of the United States. In 1958, Leon Festinger published a study of a group with cataclysmic predictions: When Prophecy Fails: A Social and Psychological Study of a Modern Group that Predicted the Destruction of the World.
The phenomenon of continued commitment to the "doomsday cult", even after the prophecy fails, has been attributed to the coping method of dissonance reduction, a form of rationalization. Members often dedicate themselves with renewed vigor to the group's cause after a failed prophecy, rationalizing with explanations such as a belief that their actions forestalled the disaster or a continued belief in the leader when the date for disaster is postponed. Some researchers believe that the use of the term by the government and the news media can lead to a self-fulfilling prophecy, in which actions by authorities reinforces the apocalyptic beliefs of the group, which in turn can inspire further controversial actions. Group leaders have themselves objected to comparisons between one group and another, and parallels have been drawn between the concept of a self-fulfilling prophecy and the theory of a deviancy amplification spiral.