Defamiliarization in the context of "Culture jamming"

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⭐ Core Definition: Defamiliarization

Defamiliarization or ostranenie (Russian: остранение, IPA: [ɐstrɐˈnʲenʲɪjə]) is the artistic technique of presenting to audiences common or ordinary things in an unfamiliar or strange way so they can gain new perspectives. According to the Russian formalists who coined the term, it is the central concept of art and poetry. The concept has influenced 20th-century art and theory, ranging over movements including Dadaism, postmodernism, epic theatre, science fiction, and philosophy. Additionally, it is used as a tactic by certain recent protest movements such as culture jamming.

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Defamiliarization in the context of Russian symbolism

Russian symbolism was an intellectual, literary and artistic movement predominant at the end of the 19th and beginning of the 20th century. It arose separately from West European symbolism, and emphasized defamiliarization and the mysticism of Sophiology.

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Defamiliarization in the context of Nikolai Gogol

Nikolai Vasilyevich Gogol (1 April [O.S. 20 March] 1809 – 4 March [O.S. 21 February] 1852) was a Russian novelist, short-story writer, and playwright of Ukrainian origin.

Gogol used the grotesque in his writings, for example in his works "The Nose", "Viy", "The Overcoat", and "Nevsky Prospekt". These stories, and others such as "Diary of a Madman", have also been noted for their proto-surrealist qualities. According to Viktor Shklovsky, Gogol used the technique of defamiliarization, whereby a writer presents common things in an unfamiliar or strange way so that the reader can gain new perspectives and see the world differently. His early works, such as Evenings on a Farm Near Dikanka, were influenced by his Ukrainian upbringing, Ukrainian culture and folklore. His later writing satirised political corruption in contemporary Russia (The Government Inspector, Dead Souls), although Gogol also enjoyed the patronage of Tsar Nicholas I, who liked his work. The novel Taras Bulba (1835), the play Marriage (1842), and the short stories "The Tale of How Ivan Ivanovich Quarreled with Ivan Nikiforovich", "The Portrait", and "The Carriage" are also among his best-known works.

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