Détournement in the context of Media culture

In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed or commodified within media culture and bourgeois society, and thus become interpreted through a neutralized, innocuous or more socially conventional perspective. More broadly, it may refer to the cultural appropriation of any subversive symbols or ideas by mainstream culture.

The concept of recuperation was formulated by members of the Situationist International, its first published instance in 1960. The term conveys a negative connotation because recuperation generally bears the intentional consequence (whether perceived or not) of fundamentally altering the meaning behind radical ideas due to their appropriation or being co-opted into the dominant discourse. It was originally conceived as the opposite of their concept of détournement, in which images and other cultural artifacts are appropriated from mainstream sources and repurposed with radical intentions.