Customer service in the context of "Dining"

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⭐ Core Definition: Customer service

Customer service is the assistance and advice provided by a company to those who buy or use its products or services, either in person or remotely. Customer service is often practiced in a way that reflects the strategies and values of a firm, and levels vary according to the industry. Good quality customer service is usually measured through customer retention. Successful customer service interactions are dependent on employees "who can adjust themselves to the personality of the customer".

Customer service in some cases is part of the firm's intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. It is expected that AI-based chatbots will significantly impact customer service and call centre roles and will increase productivity substantially. Many organisations have already adopted AI chatbots to improve their customer service experience.

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In this Dossier

Customer service in the context of Restaurant

A restaurant is a business that prepares and serves food and beverages to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, featuring a wide variety of cuisines and service models — ranging from inexpensive fast-food restaurants and cafeterias to mid-priced family restaurants to high-priced luxury establishments.

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Customer service in the context of User support

Technical support, commonly shortened as tech support, is a form of customer service provided to assist users in resolving problems with products such as consumer electronics and software. Technical support is typically delivered through call centers, online chat, and email services. In addition, many companies operate online forums or discussion boards where customers can provide peer-to-peer assistance, a practice shown to reduce the workload and costs of formal support channels.

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Customer service in the context of Customer support

Customer support is a range of services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. Regarding technology products such as mobile phones, televisions, computers, software products or other electronic or mechanical goods, it is termed technical support. It aims to ensure users can effectively operate the product and resolve any issues that may arise throughout its lifecycle.

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Customer service in the context of Soft opening

A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely available during an official release or grand opening. A company may also choose a soft launch to test the functionality of a product, allowing adjustments to be made before a wider release and marketing efforts are implemented.

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Customer service in the context of Salesforce

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, agentic AI, and application development.

Founded by former Oracle executive Marc Benioff in March 1999, Salesforce grew quickly, making its initial public offering in 2004. As of September 2025, Salesforce is the 61st largest company in the world by market cap with a value of nearly US$238 billion. It became the world's largest enterprise applications firm in 2022. Salesforce ranked 491st on the 2023 edition of the Fortune 500, making $31.352 billion in revenue. Since 2020, Salesforce has also been a component of the Dow Jones Industrial Average; it is the youngest company in the index.

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Customer service in the context of Servicewüste

Servicewüste (German pronunciation: [ˈsœːɐ̯vɪsˌvyːstə], service desert) is a management buzzword coined in Der Spiegel by economics professor Hermann Simon in 1995, referring to "the total lack of acceptable services". It is used to describe a country, region or area where the service sector generally or customer service specifically is weak or completely undeveloped. The term has correspondingly negative connotations.

It is often used for Germany, where it is perceived that many organizations do not offer any other services after the purchase of a product and do not consider customers' needs. Generally repairs and maintenance will be done only after paying additional fees. An example given by Simon is that in contrast to those in the United States, German supermarket checkouts did not have an employee dedicated to sacking groceries.

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