Cultural turn in the context of "Humanities"

Social history, often called history from below, is a field of history that looks at the lived experience of the past. Historians who write social history are called social historians.

Social history came to prominence in the 1960s, spreading from schools of thought in the United Kingdom and France which posited that the Great Man view of history was inaccurate because it did not adequately explain how societies changed. Instead, social historians wanted to show that change arose from within society, complicating the popular belief that powerful leaders were the source of dynamism. While social history came from the Marxist view of history (historical materialism), the cultural turn and linguistic turn saw the number of sub-fields expand as well as the emergence of other approaches to social history, including a social liberal approach and a more ambiguous critical theory approach.

The Annales school (French pronunciation: [a'nal]) is a group of historians associated with a style of historiography developed by French historians in the 20th century to stress long-term social history. It is named after its scholarly journal Annales. Histoire, Sciences Sociales, which remains the main source of scholarship, along with many books and monographs. The school has been influential in setting the agenda for historiography in France and numerous other countries, especially regarding the use of social scientific methods by historians, emphasizing social and economic rather than political or diplomatic themes.

The school deals primarily with late medieval and early modern Europe (before the French Revolution), with little interest in later topics. It has dominated French social history and heavily influenced historiography in Europe and Latin America. Prominent leaders include co-founders Lucien Febvre (1878–1956), Henri Hauser (1866–1946) and Marc Bloch (1886–1944). The second generation was led by Fernand Braudel (1902–1985) and included Georges Duby (1919–1996), Pierre Goubert (1915–2012), Robert Mandrou (1921–1984), Pierre Chaunu (1923–2009), Jacques Le Goff (1924–2014), and Ernest Labrousse (1895–1988). Institutionally it is based on the Annales journal, the SEVPEN publishing house, the Fondation Maison des sciences de l'homme (FMSH), and especially the 6th Section of the École pratique des hautes études, all based in Paris. A third generation was led by Emmanuel Le Roy Ladurie (1929–2023) and includes Jacques Revel, and Philippe Ariès (1914–1984), who joined the group in 1978. The third generation stressed history from the point of view of mentalities, or mentalités. The fourth generation of Annales historians, led by Roger Chartier (born 1945), clearly distanced itself from the mentalités approach, replaced by the cultural and linguistic turn, which emphasizes the social history of cultural practices.

Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns of communication in interpersonal relationships, social interactions and communication in different cultures. Communication is commonly defined as giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions effectively. Communication studies is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge that encompasses a range of topics, from face-to-face conversation at a level of individual agency and interaction to social and cultural communication systems at a macro level.

Scholarly communication theorists focus primarily on refining the theoretical understanding of communication, examining statistics in order to help substantiate claims. The range of social scientific methods to study communication has been expanding. Communication researchers draw upon a variety of qualitative and quantitative techniques. The linguistic and cultural turns of the mid-20th century led to increasingly interpretative, hermeneutic, and philosophic approaches towards the analysis of communication. Conversely, the end of the 1990s and the beginning of the 2000s have seen the rise of new analytically, mathematically, and computationally focused techniques.

Social geography is the branch of human geography that is interested in the relationships between society and space, and is most closely related to social theory in general and sociology in particular, dealing with the relation of social phenomena and its spatial components. Though the term itself has a tradition of more than 100 years, there is no consensus on its explicit content. In 1968, Anne Buttimer noted that "[w]ith some notable exceptions, (...) social geography can be considered a field created and cultivated by a number of individual scholars rather than an academic tradition built up within particular schools". Since then, despite some calls for convergence centred on the structure and agency debate, its methodological, theoretical and topical diversity has spread even more, leading to numerous definitions of social geography and, therefore, contemporary scholars of the discipline identifying a great variety of different social geographies. However, as Benno Werlen remarked, these different perceptions are nothing else than different answers to the same two (sets of) questions, which refer to the spatial constitution of society on the one hand, and to the spatial expression of social processes on the other.

The different conceptions of social geography have also been overlapping with other sub-fields of geography and, to a lesser extent, sociology. When the term emerged within the Anglo-American tradition during the 1960s, it was basically applied as a synonym for the search for patterns in the distribution of social groups, thus being closely connected to urban geography and urban sociology. In the 1970s, the focus of debate within American human geography lay on political economic processes (though there also was a considerable number of accounts for a phenomenological perspective on social geography), while in the 1990s, geographical thought was heavily influenced by the "cultural turn". Both times, as Neil Smith noted, these approaches "claimed authority over the 'social'". In the American tradition, the concept of cultural geography has a much more distinguished history than social geography, and encompasses research areas that would be conceptualized as "social" elsewhere. In contrast, within some continental European traditions, social geography was and still is considered an approach to human geography rather than a sub-discipline, or even as identical to human geography in general.