Cultural hegemony in the context of "Dominance hierarchy"

In sociology, the ruling class of a society is the social class who set and decide the political and economic agenda of society.

In Marxist philosophy, the ruling class are the class who own the means of production in a given society and apply their cultural hegemony to determine and establish the dominant ideology (ideas, culture, mores, norms, traditions) of the society. In the case of the capitalist mode of production, that class is the capitalist class, also known as the bourgeoisie.

In postcolonial studies and in critical theory, subalterns are the colonial populations who are socially, politically, and geographically excluded from the hierarchy of power of an imperial colony and from the metropolitan homeland of an empire. Antonio Gramsci coined the term subaltern to identify the cultural hegemony that excludes and displaces specific people and social groups from the socio-economic institutions of society, in order to deny their agency and voices in colonial politics. The terms subaltern and subaltern studies entered the vocabulary of post-colonial studies through the works of the Subaltern Studies Group of historians who explored the political-actor role of the common people who constitute the mass population, rather than re-explore the political-actor roles of the social and economic elites in the history of India.

As a method of investigation and analysis of the political role of subaltern populations, Karl Marx's theory of history presents colonial history from the perspective of the proletariat; that the who? and the what? of social class are determined by the economic relations among the social classes of a society. Since the 1970s, the term subaltern has denoted the colonized peoples of the Indian subcontinent, imperial history told from below, from the perspective of the colonized peoples, rather than from the perspective of the colonizers from Western Europe. By the 1980s, the Subaltern Studies method of historical enquiry was applied to South Asian historiography. As a method of intellectual discourse, the concept of the subaltern originated as a Eurocentric method of historical enquiry for the study of non-Western peoples (of Africa, Asia, and the Middle East) and their relation to Western Europe as the centre of world history. Subaltern studies became the model for historical research of the subaltern's experience of colonialism in the Indian subcontinent.

Cultural imperialism (also cultural colonialism) comprises the cultural dimensions of imperialism. The word "imperialism" describes practices in which a country engages culture (language, tradition, ritual, politics, economics) to create and maintain unequal social and economic relationships among social groups. Cultural imperialism often uses wealth, media power and violence to implement the system of cultural hegemony that legitimizes imperialism.

Cultural imperialism may take various forms, such as an attitude, a formal policy, or military action—insofar as each of these reinforces the empire's cultural hegemony. Research on the topic occurs in scholarly disciplines, and is especially prevalent in communication and media studies, education, foreign policy, history, international relations, linguistics, literature, post-colonialism, science, sociology, social theory, environmentalism, and sports.

Transculturation is a term coined by Cuban anthropologist Fernando Ortiz in 1940 to describe the phenomenon of merging and converging cultures. Transculturation encompasses more than transition from one culture to another; it does not consist merely of acquiring another culture (acculturation) or of losing or uprooting a previous culture (deculturation). Rather, it merges these concepts and instead carries the idea of the consequent creation of new cultural phenomena (neoculturation) in which the blending of cultures is understood as producing something entirely new.

Although transculturation is somewhat inevitable, cultural hegemony has historically shaped this process. Particularly, Ortiz referred to the devastating effects of Spanish colonialism on Cuba's indigenous peoples as a "failed transculturation". Further, he affirmed "that when cultures encounter each other, each of the parties invariably exerts a strong influence on the other(s)." Transculturation is often the result of colonial conquest and subjugation. In a postcolonial era, the effects of this oppression remain, as native peoples struggle to regain their own sense of identity. On the other hand, new musical genres have often emerged as a result of transculturation. In reference to Cuba in particular, there exists a mixture between European and African musics as "African slaves left a major imprint on Cuban society, especially in the area of Cuban popular music."

Hindutva (/hɪnˈdʊtvə/; lit. 'Hindu-ness') is a political ideology encompassing the cultural justification of Hindu nationalism and the belief in establishing Hindu hegemony within India. The political ideology was formulated by Vinayak Damodar Savarkar in 1922. It is used by the Rashtriya Swayamsevak Sangh (RSS), the Vishva Hindu Parishad (VHP), the current ruling Bharatiya Janata Party (BJP), and other organisations, collectively called the Sangh Parivar.

Inspired by European fascism, the Hindutva movement has been variously described as a variant of right-wing extremism, as "almost fascist in the classical sense", adhering to a concept of homogenised majority and cultural hegemony and as a separatist ideology. Some analysts dispute the identification of Hindutva with fascism and suggest that Hindutva is an extreme form of conservatism or ethno-nationalism.