Consciousness raising in the context of "Fundraising"

Awareness ribbons are symbols meant to show support or raise consciousness for a cause. Different colors and patterns are associated with different issues. Awareness ribbons can be worn on clothing like pins, they can be appear on bumper stickers in vehicles, or they can be on arm wristbands, among many other ways. The ribbon is a symbol of awareness and support.

Of the uses of ribbons to draw awareness to health issues, perhaps the best-known is the pink ribbon for support of those with breast cancer. Other health and social concerns which have adopted colored ribbons include Alzheimer's disease and pancreatic cancer (purple), HIV/AIDS (red), mental health and mental illness (green), suicide prevention and for brain disorder or disability (silver).

Advocacy groups, also known as lobby groups, interest groups, special interest groups, pressure groups, or public associations, use various forms of advocacy or lobbying to influence public opinion and ultimately public policy. They play an important role in the development of political and social systems.

Motives for action may be based on political, economic, religious, moral, commercial or common good-based positions. Groups use varied methods to try to achieve their aims, including lobbying, media campaigns, awareness raising publicity stunts, polls, research, and policy briefings. Some groups are supported or backed by powerful business or political interests and exert considerable influence on the political process, while others have few or no such resources.

Outreach is the activity of providing services to any population that might not otherwise have access to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in other words, it involves meeting someone in need of an outreach service at the location where they are. Compared with traditional service providers, outreach services are provided closer to where people may reside, efforts are very often voluntary, and have fewer, if any, enforceable obligations. In addition to delivering services, outreach has an educational role, raising the awareness of existing services. It includes identification of under-served populations and service referral and the use of outreach tools like leaflets, newsletters, advertising stalls and displays, and dedicated events. Outreach is often meant to fill in the gap in the services provided by mainstream (often governmental) services, and is often carried out by non-profit, nongovernmental organizations.