Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model of radio (and later television) during the 1920s, in contrast with the public television model during the 1930s, 1940s, and 1950s, which prevailed worldwide, except in the United States, Mexico, and Brazil, until the 1980s.
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Commercial radio in the context of Broadcasting
Broadcasting is the distribution of audio and audiovisual content to dispersed audiences via an electronic mass communications medium, typically using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which became popular around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, most implementations of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient. The term broadcasting evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as early as 1898.
Over-the-air broadcasting is usually associated with radio and television, though more recently, both radio and television transmissions have begun to be distributed by cable (cable television). The receiving parties may include the general public or a relatively small subset; the point is that anyone with the appropriate receiving technology and equipment (e.g., a radio or television set) can receive the signal. The field of broadcasting includes both government-managed services such as public radio, community radio and public television, and private commercial radio and commercial television. The U.S. Code of Federal Regulations, title 47, part 97 defines broadcasting as "transmissions intended for reception by the general public, either direct or relayed". Private or two-way telecommunications transmissions do not qualify under this definition. For example, amateur ("ham") and citizens band (CB) radio operators are not allowed to broadcast. As defined, transmitting and broadcasting are not the same.
Commercial radio in the context of Drive time
Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this class is at its peak and, thus, commercial radio can generate the most revenue from advertising. Drive time usually coincides with rush hour.
Commercial radio in the context of Radio X (United Kingdom)
Radio X is a British national commercial radio station focused on alternative music, primarily indie rock, and owned by Global. The station launched in 1989 as a pirate radio station named Q102, before being renamed Xfm in 1992. The station became a legally licensed London-wide station in 1997, and in 2015 began national broadcasting under the name Radio X.
As of July 2025, the station broadcasts to a weekly audience of 2.4 million, according to RAJAR.