The sociology of the Internet, also known as the social psychology of the Internet, studies how sociological and social psychological theories and methods apply to the Internet as a source of information and communication. It examines the social implications of technology, including new social networks, virtual communities, online interactions, and issues such as cybercrime. A related field, digital sociology, focuses on understanding digital media as a part of everyday life and its influence on social relationships, behavior, and identity.
The Internet, as a major information breakthrough, is of interest to sociologists both as a research tool and as a subject of study. It enables online surveys, discussion platforms, and other methods of data collection. The sociology of the Internet focuses on online communities, virtual worlds, and organizational changes driven by digital media, as well as broader social transformations from industrial to information societies. Researchers examine online communities using statistical methods, such as network analysis, and qualitative approaches, including virtual ethnography. Social change is studied through demographic data or the interpretation of evolving messages and symbols in digital media.