Close-up magic in the context of "Cups and balls"

Magic is a performing art in which audiences are entertained by tricks, effects, or illusions of seemingly impossible feats, using natural means. It encompasses the subgenres of close-up magic, parlor magic, and stage magic, among others. It is to be distinguished from paranormal magic which are effects claimed to be created through supernatural means. It is one of the oldest performing arts in the world.

Modern entertainment magic, as pioneered by 19th-century magician Jean-Eugène Robert-Houdin, has become a popular theatrical art form. In the late 19th and early 20th centuries, magicians such as John Nevil Maskelyne and David Devant, Howard Thurston, Harry Kellar, and Harry Houdini achieved widespread commercial success during what has become known as "the Golden Age of Magic", a period in which performance magic became a staple of Broadway theatre, vaudeville, and music halls. Meanwhile, magicians such as Georges Méliès, Gaston Velle, Walter R. Booth, and Orson Welles introduced pioneering filmmaking techniques informed by their knowledge of magic.

Martin Gardner (October 21, 1914 – May 22, 2010) was an American popular mathematics and popular science writer with interests also encompassing magic, scientific skepticism, micromagic, philosophy, religion, and literature – especially the writings of Lewis Carroll, L. Frank Baum, and G. K. Chesterton. He was a leading authority on Lewis Carroll; The Annotated Alice, which incorporated the text of Carroll's two Alice books, was his most successful work and sold over a million copies. He had a lifelong interest in magic and illusion and in 1999, MAGIC magazine named him as one of the "100 Most Influential Magicians of the Twentieth Century". He was considered the doyen of American puzzlers. He was a prolific and versatile author, publishing more than 100 books.

Gardner was best known for creating and sustaining interest in recreational mathematics—and by extension, mathematics in general—throughout the latter half of the 20th century, principally through his "Mathematical Games" columns. These appeared for twenty-five years in Scientific American, and his subsequent books collecting them.

Platform magic (also known as parlor magic, stand-up magic or cabaret magic) is magic that is done for larger audiences than close-up magic and for smaller audiences than stage magic. It is more intimate than stage magic because it does not require expensive, large-scale stage equipment and can thus be performed closer to the audience and without a stage. Many of the tricks performed by platform magicians are sufficiently angle-sensitive as to make them impossible to perform as micromagic. Most working magicians are parlor/platform magicians.

Many magicians consider the term "parlor" to be old-fashioned and limiting, since this type of magic is often done in rooms much larger than the traditional parlor, or even outdoors. According to the Encyclopedia of Magic and Magicians by T.A. Waters, "The phrase [parlor magic] is often used as a pejorative to imply that an effect under discussion is not suitable for professional performance."

Sleight of hand (also known as prestidigitation or legerdemain (listen) comprises fine motor skills used by performing artists in different art forms to entertain or manipulate. It is closely associated with close-up magic, card magic, card flourishing and stealing. Because of its heavy use and practice by magicians, sleight of hand is often confused as a branch of magic; however, it is a separate genre of entertainment and many artists practice sleight of hand as an independent skill. Sleight of hand pioneers with worldwide acclaim include Dan and Dave, Ricky Jay, Derek DelGaudio, David Copperfield, Yann Frisch, Norbert Ferré, Dai Vernon, Jerry Sadowitz, Cardini, Tony Slydini, Helder Guimarães, Tom Mullica, and Jason Ladanye.