Choice in the context of Motivation

Courage (also called bravery, valour (British and Commonwealth English), or valor (American English)) is the choice and willingness to confront agony, pain, danger, uncertainty, or intimidation. Valor is courage or bravery, especially in battle.

Physical courage is bravery in the face of physical pain, hardship, even death, or threat of death; while moral courage is the ability to act rightly in the face of popular opposition, shame, scandal, discouragement, or personal loss.

In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of values, preferences and beliefs of the decision-maker. Every decision-making process produces a final choice, which may or may not prompt action.

Research about decision-making is also published under the label problem solving, particularly in European psychological research.

Personal life is the course or state of an individual's life, especially when viewed as the sum of personal choices contributing to one's personal identity.

Apart from hunter-gatherers, most pre-modern peoples' time was limited by the need to meet necessities such as food and shelter through subsistence farming; leisure time was scarce.People identified with their social role in their community and engaged in activities based on necessity rather than on personal choice. Privacy in such communities was rare.

In economics, and in other social sciences, preference refers to an order by which an agent, while in search of an "optimal choice", ranks alternatives based on their respective utility. Preferences are evaluations that concern matters of value, in relation to practical reasoning. Individual preferences are determined by taste, need, ..., as opposed to price, availability or personal income. Classical economics assumes that people act in their best (rational) interest. In this context, rationality would dictate that, when given a choice, an individual will select an option that maximizes their self-interest. But preferences are not always transitive, both because real humans are far from always being rational and because in some situations preferences can form cycles, in which case there exists no well-defined optimal choice. An example of this is Efron dice.

The concept of preference plays a key role in many disciplines, including moral philosophy and decision theory. The logical properties that preferences possess also have major effects on rational choice theory, which in turn affects all modern economic topics.

Mathematical psychology is an approach to psychological research that is based on mathematical modeling of perceptual, thought, cognitive and motor processes, and on the establishment of law-like rules that relate quantifiable stimulus characteristics with quantifiable behavior (in practice often constituted by task performance). The mathematical approach is used with the goal of deriving hypotheses that are more exact and thus yield stricter empirical validations. There are five major research areas in mathematical psychology: learning and memory, perception and psychophysics, choice and decision-making, language and thinking, and measurement and scaling.

Although psychology, as an independent subject of science, is a more recent discipline than physics, the application of mathematics to psychology has been done in the hope of emulating the success of this approach in the physical sciences, which dates back to at least the seventeenth century. Mathematics in psychology is used extensively roughly in two areas: one is the mathematical modeling of psychological theories and experimental phenomena, which leads to mathematical psychology; the other is the statistical approach of quantitative measurement practices in psychology, which leads to psychometrics.