Bhatia is a group of people and a caste found in Punjab, Rajasthan, Sindh and Gujarat regions of India and Pakistan. Traditionally, they have been a trading and merchant community. The Bhatias, Lohanas and Khatris were similar communities and were known to intermarry. The Bhatias recruit Saraswat Brahmins as priests.
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Bhatia (caste) in the context of Shrinathji
Shrinathji is a form of Krishna, manifested as a seven-year-old child. Shrinathji is the central presiding deity of the Vaishnava sect known as Pushtimarg (the way of grace) or the Vallabha Sampradaya, established by saint Vallabhacharya.
Shrinathji is worshipped mainly by followers of Bhakti Yoga and the Vaishnavas in Gujarat and Rajasthan, as well as the Bhatias among others.