The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.
Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.
The Theory of The Firm consists of a number of economic theories that explain and predict the nature of a firm: e.g. a business, company, corporation, etc... The nature of the firm includes its origin, continued existence, behaviour, structure, and relationship to the market. Firms are key drivers in economics, providing goods and services in return for monetary payments and rewards. Organisational structure, incentives, employee productivity, and information all influence the successful operation of a firm both in the economy and in its internal processes. As such, major economic theories such as transaction cost theory, managerial economics and behavioural theory of the firm provide conceptual frameworks for an in-depth analysis on various types of firms and their management.