Bass Pro Shops in the context of Cabela's

Springfield is the third most populous city in the U.S. state of Missouri and the county seat of Greene County. The city's population was 169,176 at the 2020 census. It is the principal city of the Springfield metropolitan area, which had an estimated population of 487,061 in 2022 and includes the counties of Christian, Dallas, Greene, Polk, and Webster. Springfield is the largest city in the Ozarks region, and sits on the Springfield Plateau, which ranges from nearly level to rolling hills.

Springfield's nicknames include "Queen City of the Ozarks" and "The Birthplace of Route 66". The city has been called the "Buckle of the Bible Belt" due to its association with evangelical Christianity. The city is the headquarters for Bass Pro Shops and the adjoining Wonders of Wildlife Museum & Aquarium. It is also home to O'Reilly Auto Parts, which began as a family business with 13 employees in 1957. Springfield is close to Wilson's Creek National Battlefield and is along the national historic Trail of Tears. In 2020, Springfield's largest ethnicities were 87.6% white, 4% black, and 5% two or more races, placing it among the least diverse cities in the United States. The city is a regional center of medical care, with the two largest hospitals, CoxHealth and Mercy, being the largest employers in the city. Springfield hosts several universities and colleges, including Missouri State University, Drury University, and Evangel University. Springfield is an important regional center for distribution, logistics, and manufacturing.

The Springfield, Missouri, metropolitan area, as defined by the United States Census Bureau, is an area consisting of five counties in southwestern Missouri, anchored by the city of Springfield, the state's third largest city. Other primary population centers in the metro area include Nixa, Ozark, Republic, Bolivar, Marshfield and Willard. Currently, the city limits of Springfield reach the Nixa, and Ozark city limits at the Christian County line on US 160, and US 65 respectively, the city limits of Republic at James River Freeway on the southwest side of the city, and the Strafford city limits on Route 744 on the northeast side of the city. A small of portion of Taney County is included with the village of Saddlebroke.

As of the 2020 census, the MSA (Metropolitan Statistical Area) had a population of 475,432 and was the fastest growing metro area in the state of Missouri. The area is home to several centers for higher education, including Missouri State University, Drury University and Southwest Baptist University. The Springfield region serves as the headquarters for various companies and organizations, including Bass Pro Shops, BKD, LLP, O'Reilly Auto Parts, Jack Henry & Associates, Andy's Frozen Custard and CoxHealth, and also serves as an important location for JPMorgan Chase, Expedia and American Airlines. As of 2019, the Springfield metro had a GDP of US$20.8 billion, the third largest in Missouri.

The Johnny Morris Wonders of Wildlife National Museum and Aquarium, also known as simply Wonders of Wildlife is a not-for-profit educational conservation-themed attraction in Springfield, Missouri. It is located adjacent and contiguous to the Bass Pro Shops flagship store, and is named for Johnny Morris, the Bass Pro Shops' founder. The 350,000 square foot facility consists of two major sections.

The Wildlife Museum presents a series of immersive wildlife galleries containing taxidermied animals from around the world displayed in elaborate and detailed dioramas representing a variety of natural habitats, as well as historic artifacts, artwork, films, and special exhibits, including the Boone and Crockett Club's North American Heads and Horns Collection of big game mounts.

An outfitter is a shop or person that sells specialized clothes (an outfit is a set of clothing). More specifically, it is a company or individual who provides or deals in equipment and supplies for the pursuit of certain activities.

In North America, the term is most closely associated with outdoor activities such as hunting, fishing, canoeing, hiking, rafting and trail riding using pack stations. In this context, outfitters include those that offer services for outdoor tourism including accommodations and guide services. Many retail stores and chains that sell outdoor sports gear call themselves "outfitters", such as: Bass Pro Shops, Cabela's, Mountain Equipment Co-op, and REI (Recreational Equipment Inc.).