Association (psychology) in the context of "Structuralism"

In philosophy and linguistics, the denotation of a word or expression is its strictly literal meaning. For instance, the English word "warm" denotes the property of having high temperature. Denotation is contrasted with other aspects of meaning, in particular connotation. For instance, the word "warm" may evoke calmness, coziness, or kindness (as in the warmth of someone's personality) but these associations are not part of the word's denotation. Similarly, an expression's denotation is separate from pragmatic inferences it may trigger. For instance, describing something as "warm" often implicates that it is not hot, but this is once again not part of the word's denotation.

Denotation plays a major role in several fields. Within semantics and philosophy of language, denotation is studied as an important aspect of meaning. In mathematics and computer science, assignments of denotations are assigned to expressions are a crucial step in defining interpreted formal languages. The main task of formal semantics is to reverse engineer the computational system which assigns denotations to expressions of natural languages.

Associationism is the idea that mental processes operate by the association of one mental state with its successor states. It holds that all mental processes are made up of discrete psychological elements and their combinations, which are believed to be made up of sensations or simple feelings. In philosophy, this idea is viewed as the outcome of empiricism and sensationism. The concept encompasses a psychological theory as well as comprehensive philosophical foundation and scientific methodology.

A mnemonic link system, sometimes also known as a chain method, is a method of remembering lists that is based on creating an association between the elements of that list. For example, when memorizing the list (dog, envelope, thirteen, yarn, window), one could create a story about a "dog stuck in an envelope, mailed to an unlucky thirteen black cat playing with yarn by the window". It is argued that the story would be easier to remember than the list itself.

Another method is to actually link each element of the list with a mental picture of an image that includes two elements in the list that are next to each other. This would form an open doubly linked list which could be traversed at will, backwards or forwards. For example, in the last list one could imagine their dog inside of a giant envelope, then a black cat eating an envelope. The same logic would be used with the rest of the items. The observation that absurd images are easier to remember is known as the Von Restorff effect, although the success of this effect was refuted by several studies (Hock et al. 1978; Einstein 1987), which found that the established connection between the two words is more important than the image's absurdity.

In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture.

Methyl salicylate (oil of wintergreen or wintergreen oil) is an organic compound with the formula C₈H₈O₃. It is the methyl ester of salicylic acid. It is a colorless, viscous liquid with a sweet, fruity odor reminiscent of root beer (in which it is used as a flavoring), but often associatively called "minty", as it is an ingredient in mint candies. It is produced by many species of plants, particularly wintergreens. It is also produced synthetically, used as a fragrance and as a flavoring agent.