Arri in the context of "Hidden champions"

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⭐ Core Definition: Arri

Arri Group (/ˈæri/) (stylized as "ARRI") is a German manufacturer of motion picture film equipment. Based in Munich, the company was founded in 1917. It produces professional motion picture cameras, lenses, lighting and post-production equipment. It is cited by Hermann Simon as an example of a "hidden champion". The Arri Alexa camera system was used to shoot several films that won the Academy Award for Best Cinematography, including Hugo (2011), Life of Pi (2012), Gravity (2013), Birdman (2014), The Revenant (2015) and 1917 (2019).

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Arri in the context of Digital cinematography

Digital cinematography is the process of capturing (recording) a motion picture using digital image sensors rather than through film stock. As digital technology has improved in recent years, this practice has become dominant. Since the 2000s, most movies across the world have been captured as well as distributed digitally.

Many vendors have brought products to market, including traditional film camera vendors like Arri and Panavision, as well as new vendors like Red, Blackmagic, Silicon Imaging, Vision Research and companies which have traditionally focused on consumer and broadcast video equipment, like Sony, GoPro, and Panasonic.

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Arri in the context of Arri Alexa

The Arri Alexa is a digital motion picture camera system developed by Arri. The Arri Alexa was introduced in April 2010 and was Arri's first major transition into digital cinematography, after previous efforts including the Arriflex D-20 and D-21.

Alexa cameras are designed to be used in feature films, television shows and commercials. Alexa uses the ALEV series of image sensors manufactured by ON Semiconductor.

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