Apple Inc. in the context of Computer mouse

Apple Maps is a web mapping service developed by Apple. As the default map system of iOS, iPadOS, macOS, tvOS, visionOS, and watchOS, it provides directions and estimated times of arrival for driving, walking, cycling, and public transportation navigation. A "Flyover" mode shows certain urban centers and other places of interest in a 3D landscape composed of models of buildings and structures.

First released in 2012, Apple Maps replaced Google Maps as the default map system on Apple devices. At launch, it drew criticism from users and reviewers for incorrect directions, sparse data about public transportation, and various other bugs and errors. Apple has since further developed the software to address the issues raised by such criticism.

Big business involves large-scale corporate-controlled financial or business activities. As a term, it describes activities that run from "huge transactions" to the more general "doing big things". In corporate jargon, the concept is commonly known as enterprise, or activities involving enterprise customers.

The concept first rose in a symbolic sense after 1880 in connection with the combination movement that began in American business at that time. Some examples of American corporations that fall into the category of "big business" as of 2015 are ExxonMobil, Walmart, Google, Microsoft, Apple, General Electric, General Motors, JPMorgan Chase, Bank of America, Wells Fargo, Citigroup, and Goldman Sachs; in the United States, big businesses in general are sometimes collectively pejoratively called "corporate America". The largest German corporations as of 2012 included Daimler AG, Deutsche Telekom, Siemens, and Deutsche Bank. SAP is Germany's largest software company. Among the largest companies in the United Kingdom as of 2012 are HSBC, Barclays, WPP plc, and BP. The latter half of the 19th century saw more technological advances and corporate growth in additional sectors, such as petroleum, machinery, chemicals, and electrical equipment (see Second Industrial Revolution).

The right to privacy is an element of various legal traditions that intends to restrain governmental and private actions that threaten the privacy of individuals. Over 185 national constitutions mention the right to privacy. Since the global surveillance disclosures of 2013, the right to privacy has been a subject of international debate. Government agencies, such as the NSA, FBI, CIA, R&AW, and GCHQ, have engaged in mass, global surveillance. Some current debates around the right to privacy include whether privacy can co-exist with the current capabilities of intelligence agencies to access and analyze many details of an individual's life; whether or not the right to privacy is forfeited as part of the social contract to bolster defense against supposed terrorist threats; and whether threats of terrorism are a valid excuse to spy on the general population. Private sector actors can also threaten the right to privacy – particularly technology companies, such as Amazon, Apple, Meta, Google, Microsoft, and Yahoo that use and collect personal data.

A laptop is a small, portable personal computer (PC). Laptops typically have a clamshell form factor with a flat-panel screen on the inside of the upper lid and an alphanumeric keyboard and pointing device on the inside of the lower lid. Most of the computer's internal hardware is in the lower part, under the keyboard, although many modern laptops have a built-in webcam at the top of the screen, and some even feature a touchscreen display. In most cases, unlike tablet computers which run on mobile operating systems, laptops tend to run on desktop operating systems, which were originally developed for desktop computers.

Laptops are used in a variety of settings, such as at work (especially on business trips), in education, for playing games, content creating, web browsing, for personal multimedia, and for general home computer use. They can be powered using either continuous wall power or a rechargeable battery, and can be folded shut for convenient storage and transportation, making them suitable for mobile use. Laptops feature all the standard input and output components of a desktop computer in a single compact unit, including a display screen (usually 11–17 in or 280–430 mm in diagonal size), speakers, a keyboard, and a pointing device (usually a trackpad). Hardware specifications vary significantly between different types, models, and price points.

Building-integrated photovoltaics (BIPV) are photovoltaic materials that are used to replace conventional building materials in parts of the building envelope such as the roof, skylights, or façades. They are increasingly being incorporated into the construction of new buildings as a principal or ancillary source of electrical power, although existing buildings may be retrofitted with similar technology. The advantage of integrated photovoltaics over more common non-integrated systems is that the initial cost can be offset by reducing the amount spent on building materials and labor that would normally be used to construct the part of the building that the BIPV modules replace. In addition, BIPV allows for more widespread solar adoption when the building's aesthetics matter and traditional rack-mounted solar panels would disrupt the intended look of the building.

The term building-applied photovoltaics (BAPV) is sometimes used to refer to photovoltaics that are retrofit – integrated into the building after construction is complete. Most building-integrated installations are actually BAPV. Some manufacturers and builders differentiate new construction BIPV from BAPV.

A digital music store is a business that sells digital audio files of music recordings over the Internet. Customers gain ownership of a license to use the files, in contrast to a music streaming service, where they listen to recordings without gaining ownership. Customers pay either for each recording or on a subscription basis. Online music stores generally also offer partial streaming previews of songs, with some songs even available for full length listening. They typically show a picture of the album art or of the performer or band for each song. Some online music stores also sell recorded speech files, such as podcasts, and video files of movies.

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.

The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The etymology of the word “brand” originates from the Old Norse word "brandr" from the 10th Century, which means “to burn". The term "brand" has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people's stage names.

A corporate action is an event initiated by a public company that brings or could bring an actual change to the debt securities—equity or debt—issued by the company. Corporate actions are typically agreed upon by a company's board of directors and authorized by the shareholders. For some events, shareholders or bondholders are permitted to vote on the event. Examples of corporate actions include stock splits, dividends, mergers and acquisitions, rights issues, and spin-offs.

Some corporate actions such as a dividend (for equity securities) or coupon payment (for debt securities) may have a direct financial impact on the shareholders or bondholders; another example is a call (early redemption) of a debt security. Other corporate actions such as stock split may have an indirect financial impact, as the increased liquidity of shares may cause the price of the stock to decrease. Some corporate actions, such as name changes or ticker symbol changes to better reflect a company's business focus, have no direct financial impact on the shareholders; securities may be listed under a different security identifier (e.g. ISIN, CUSIP, Sedol) however. For example, "Apple Computers" changed its name to Apple Inc.

Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.

Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

Safari is a web browser developed by Apple. It is built into several of Apple's operating systems, including macOS, iOS, iPadOS, and visionOS, and uses Apple's open-source browser engine WebKit, which was derived from KHTML.

Safari was introduced in an update to Mac OS X Jaguar in January 2003, and made the default web browser with the release of Mac OS X Panther that same year. It has been included with the iPhone since the first-generation iPhone in 2007. At that time, Safari was the fastest browser on the Mac. Between 2007 and 2012, Apple maintained a Windows version, but abandoned it due to low market share. In 2010, Safari 5 introduced a reader mode, extensions, and developer tools. Safari 11, released in 2017, added Intelligent Tracking Prevention, which uses artificial intelligence to block web tracking. Safari 13 added support for Apple Pay, and authentication with FIDO2 security keys. Its user interface was redesigned in Safari 15, Safari 18, and Safari 26.

A screen reader is a form of assistive technology (AT) that renders text and image content as speech or braille output. Screen readers are essential to blind people, and are also useful to people who are visually impaired, illiterate or learning-disabled. Screen readers are software applications that attempt to convey what people with normal eyesight see on a display to their users via non-visual means, like text-to-speech, sound icons, or a braille device. They do this by applying a wide variety of techniques that include, for example, interacting with dedicated accessibility APIs, using various operating system features (like inter-process communication and querying user interface properties), and employing hooking techniques.

Microsoft Windows operating systems have included the Microsoft Narrator screen reader since Windows 2000, though separate products such as Freedom Scientific's commercially available JAWS screen reader and ZoomText screen magnifier and the free and open source screen reader NVDA by NV Access are more popular for that operating system. Apple Inc.'s macOS, iOS, and tvOS include VoiceOver as a built-in screen reader, while Google's Android provides the Talkback screen reader and its ChromeOS can use ChromeVox. Similarly, Android-based devices from Amazon provide the VoiceView screen reader. There are also free and open source screen readers for Linux and Unix-like systems, such as Speakup and Orca.

Pixar (/ˈpɪksɑːr/), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney Studios, a division of the Disney Entertainment segment of the Walt Disney Company.

Pixar started in 1979 as part of the Lucasfilm computer division. It was known as the Graphics Group before its spin-off as a corporation in 1986, with funding from Apple co-founder Steve Jobs, who became its majority shareholder. Disney announced its acquisition of Pixar in January 2006, and completed it in May 2006. Pixar is best known for its feature films, technologically powered by RenderMan, the company's own implementation of the industry-standard RenderMan Interface Specification image-rendering API. The studio's mascot is Luxo Jr., a desk lamp from the studio's 1986 short film of the same name.

iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple for its iPhone line of smartphones. It was unveiled in January 2007 alongside the first-generation iPhone, and was released in June 2007. Major versions of iOS are released annually; the current stable version, iOS 26, was released to the public on September 15, 2025.

Besides powering iPhone, iOS is the basis for three other operating systems made by Apple: iPadOS, tvOS, and watchOS. iOS formerly also powered iPads until iPadOS was introduced in 2019 and the iPod Touch line of devices until its discontinuation. iOS is the world's second most widely installed mobile operating system, after Android. As of December 2023, Apple's App Store contains more than 3.8 million iOS mobile apps.

iPadOS is a mobile operating system developed by Apple for its iPad line of tablet computers. It was given a name distinct from iOS, the operating system used by Apple's iPhones, to reflect the diverging features of the two product lines, such as multitasking. It was introduced as iPadOS 13, reflecting its status as the successor to iOS 12 for the iPad, and first released to the public on September 24, 2019. Major versions of iPadOS are released annually; the current stable version, iPadOS 26.1, was released to the public on November 3, 2025.

macOS (previously OS X and originally Mac OS X) is a proprietary Unix-based operating system, derived from OPENSTEP for Mach and FreeBSD, which has been marketed and developed by Apple since 2001. It is the current operating system for Apple's Mac computers. Within the market of desktop and laptop computers, it is the second most widely used desktop OS, after Microsoft Windows and ahead of all Linux distributions, including ChromeOS and SteamOS. As of 2025, the most recent release of macOS is macOS 26 Tahoe, the 22nd major version of macOS.

Mac OS X succeeded the classic Mac OS, the primary Macintosh operating system from 1984 to 2001. Its underlying architecture came from NeXT's NeXTSTEP, as a result of Apple's acquisition of NeXT, which also brought Steve Jobs back to Apple. The first desktop version, Mac OS X 10.0, was released on March 24, 2001. Mac OS X Leopard and all later versions of macOS, other than OS X Lion, are UNIX 03 certified. Each of Apple's other contemporary operating systems, including iOS, iPadOS, watchOS, tvOS, audioOS and visionOS, are derivatives of macOS. Throughout its history, macOS has supported three major processor architectures: the initial version supported PowerPC-based Macs only, with support for Intel-based Macs beginning with OS X Tiger 10.4.4 and support for ARM-based Apple silicon Macs beginning with macOS Big Sur. Support for PowerPC-based Macs was dropped with OS X Snow Leopard, and it was announced at the 2025 Worldwide Developers Conference that macOS Tahoe will be the last to support Intel-based Macs.

tvOS (formerly Apple TV Software) is an operating system developed by Apple for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. The software for the second-generation and later Apple TVs is based on the iOS operating system and has many similar frameworks, technologies, and concepts.

The second- and third-generation Apple TV have several built-in applications, but do not support third-party applications.

visionOS is a extended reality operating system derived primarily from iPadOS and its core frameworks (including UIKit, SwiftUI, ARKit and RealityKit), and MR-specific frameworks for foveated rendering and real-time interaction. It was developed by Apple exclusively for its Apple Vision Pro mixed reality headset. It was unveiled on June 5, 2023, at Apple's WWDC23 event alongside the reveal of the Apple Vision Pro. The software released on February 2, 2024, shipping with the Apple Vision Pro.

watchOS is the operating system of the Apple Watch, developed by Apple. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only device that runs watchOS. watchOS exposes an API called WatchKit for developer use.

The second version, watchOS 2, included support for native third-party apps and other improvements, and was released on September 21, 2015. The third version, watchOS 3, was released on September 13, 2016, to emphasize better performance and include new watch faces and stock apps. The fourth version, watchOS 4, was released on September 19, 2017. The fifth version, watchOS 5, was released on September 17, 2018, to add more third-party support and new workouts, along with the "Walkie-Talkie" feature. The sixth version, watchOS 6, was released on September 19, 2019. The seventh version, watchOS 7, was released on September 16, 2020, to support handwashing and sleep tracking. The eighth version, watchOS 8, was released on September 20, 2021, with updates in health monitoring, visuals, and apps. The ninth version, watchOS 9, was released on September 12, 2022. The tenth version, watchOS 10, was released on September 18, 2023. The 11th version, watchOS 11, was released on September 16, 2024. The 12th and current version, watchOS 26, was released on September 15, 2025.

Corporate haven, corporate tax haven, or multinational tax haven is used to describe a jurisdiction that multinational corporations find attractive for establishing subsidiaries or incorporation of regional or main company headquarters, mostly due to favourable tax regimes (not just the headline tax rate), and/or favourable secrecy laws (such as the avoidance of regulations or disclosure of tax schemes), and/or favourable regulatory regimes (such as weak data-protection or employment laws).

Unlike traditional tax havens, modern corporate tax havens reject they have anything to do with near-zero effective tax rates, due to their need to encourage jurisdictions to enter into bilateral tax treaties that accept the haven's base erosion and profit shifting (BEPS) tools. CORPNET show each corporate tax haven is strongly connected with specific traditional tax havens (via additional BEPS tool "backdoors" like the double Irish, the Dutch sandwich, and single malt). Corporate tax havens promote themselves as "knowledge economies", and intellectual property (IP) as a "new economy" asset, rather than a tax management tool, which is encoded into their statute books as their primary BEPS tool. This perceived respectability encourages corporates to use these International Financial Centres (IFCs) as regional headquarters (i.e. Google, Apple, and Facebook use Ireland in EMEA over Luxembourg, and Singapore in APAC over Hong Kong/Taiwan).