Alfred Choubrac in the context of Ballet-féerie


Alfred Choubrac in the context of Ballet-féerie
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👉 Alfred Choubrac in the context of Ballet-féerie

Féerie (French pronunciation: [feʁi]), sometimes translated as "fairy play", was a French theatrical genre known for fantasy plots and spectacular visuals, including lavish scenery and mechanically worked stage effects. Féeries blended music, dancing, pantomime, and acrobatics, as well as magical transformations created by designers and stage technicians, to tell stories with clearly defined melodrama-like morality and an extensive use of supernatural elements. The genre developed in the early 19th century and became immensely popular in France throughout the nineteenth century, influencing the development of burlesque, musical comedy and film.

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Alfred Choubrac in the context of Leonetto Cappiello

Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.

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