Ainnurruvar is a medieval merchant guild originating in the Karnataka region of India between the 8th and 13th centuries. In this period, organised merchant guilds exerted considerable power and influence. Ainnurruvar was one of the most prominent of these guilds. During the Chola Empire they were regarded as the elite amongst the South Indian merchant organizations.
The Five Hundred Lords of Ayyavole were a merchant guild from Aihole that provided trade links between trading communities in Tamil Nadu, Karnataka and Andhra Pradesh. They have been mentioned in inscriptions from the 9th century CE. Aihole was formerly a major city of the Chalukyas of Badami and a place with many temples and brahmins, some of whom seem to have become involved in the trading activities of the Five Hundred. But most of the Ayyavolu Lords were merchants, especially those engaged in long-distance trade. Their inscriptions between the 9th and 14th centuries record their endowments made to temples and throw light on their trading activities or commodities.
