Advertising network in the context of Facebook, Inc.

Advertising network in the context of Facebook, Inc.

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⭐ Core Definition: Advertising network

An ad network, or online advertising network, is a business that links advertisers with websites or apps that want to show ads. Its main job is to find ad space that is available from a lot of publishers and match it with advertisers who want to reach certain groups of people.

Ad networks used to mean networks for TV or print ads, but now they mostly mean networks for online ads. The main difference between traditional and online ad networks is the technology they use. Online networks use a central ad server to send, follow, and measure ads in real time. Compared to older, non-digital media, this lets you target better, track performance better, and get more detailed reports.

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Advertising network in the context of Meta Platforms

Meta Platforms, Inc. (DBA Meta) is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger and Threads. The company also operates an advertising network for its own sites and third parties; as of 2023, advertising accounted for 97.8 percent of its total revenue. Meta has been described as a Big Tech company.

The company was originally established in 2004 as TheFacebook, Inc., and was renamed Facebook, Inc. in 2005. In 2021, it rebranded as Meta Platforms, Inc. to reflect a strategic shift toward developing the metaverse—an interconnected digital ecosystem spanning virtual and augmented reality technologies.

View the full Wikipedia page for Meta Platforms
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LINKED FROM (PARENTS)
← Meta Platforms ← Facebook, Inc.
LINKS TO (CHILDREN)