Advertising coloration in the context of "Breeding season"

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⭐ Core Definition: Advertising coloration

Advertising in biology means the use of displays by organisms such as animals and plants to signal their presence for some evolutionary reason.

Such signalling may be honest, used to attract other organisms, as when flowers use bright colours, patterns, and scent to attract pollinators such as bees; or, again honestly, to warn off other organisms, as when distasteful animals use warning coloration to prevent attacks from potential predators. Such honest advertising benefits both the sender and the receiver.

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Advertising coloration in the context of Petal

Petals are modified leaves that form an inner whorl surrounding the reproductive parts of flowers. They are often brightly coloured or unusually shaped to attract pollinators. All of the petals of a flower are collectively known as the corolla. Petals are usually surrounded by an outer whorl of modified leaves called sepals, that collectively form the calyx and lie just beneath the corolla. The calyx and the corolla together make up the perianth, the non-reproductive portion of a flower. When the petals and sepals of a flower are difficult to distinguish, they are collectively called tepals. Examples of plants in which the term tepal is appropriate include genera such as Aloe and Tulipa. Conversely, genera such as Rosa and Phaseolus have well-distinguished sepals and petals. When the undifferentiated tepals resemble petals, they are referred to as "petaloid", as in petaloid monocots, orders of monocots with brightly coloured tepals. Since they include Liliales, an alternative name is lilioid monocots.

Although petals are usually the most conspicuous parts of animal-pollinated flowers, wind-pollinated species, such as the grasses, either have very small petals or lack them entirely (apetalous).

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