Adult contemporary in the context of "Radio format"

Country pop (also known as urban cowboy when referring to the early 1980s version of the genre) is a fusion genre of country music and pop music that was developed by members of the country genre out of a desire to reach a larger, mainstream audience. Country pop music blends genres like rock, pop, and country, continuing similar efforts that began in the late 1950s, known originally as the Nashville sound and later on as Countrypolitan. By the mid-1970s, many country artists were transitioning to the pop-country sound, which led to some records charting high on the mainstream top 40 and the Billboard country chart. In turn, many pop and easy listening artists crossed over to country charts during this time. After declining in popularity during the neotraditional movement of the 1980s, country pop had a comeback in the 1990s with a sound that drew more heavily on pop rock and adult contemporary. In the 2010s, country pop metamorphosized again with the addition of hip-hop beats and rap-style phrasing.

Heart is a network of thirteen independent adult contemporary radio stations in the United Kingdom, broadcasting a mix of local and networked programming, although only the stations in Scotland and Wales still have their own shows. Ten of the stations are owned and operated by Global, while the other three are owned and operated under separate franchise agreements. The national version of the network is widely available on Global Player, Freeview, Sky, Freesat, Virgin Media and Digital One DAB.

According to RAJAR, the Heart ‘brand’ (including the network of the main Heart station and digital spin-off stations) had an average weekly audience of 12.8 million during the July to September 2025 quarter, with the main Heart network reaching an average weekly audience of 9.4 million during same period. While the overall Heart brand is running neck and neck with its rival BBC Radio 2 (also an average weekly audience of 12.8 million during the quarter) the BBC station remains significantly ahead when compared with the main Heart network of stations (12.8 million vs 9.4 million). While the station’s owner, Global, states that “Heart remains the UK’s biggest radio brand,” Radio 2 remains significantly ahead in terms of hours listened, with an average of 133 million hours per week during the July to September 2025 quarter for the BBC station, compared to 82 million for the Heart ‘brand’ and 59 million for the main Heart network.