ATSC standards in the context of "LG Electronics"

Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. In the 2000s it was represented as the first significant evolution in television technology since color television in the 1950s. Modern digital television is transmitted in high-definition television (HDTV) with greater resolution than analog TV. It typically uses a widescreen aspect ratio (commonly 16:9) in contrast to the narrower format (4:3) of analog TV. It makes more economical use of scarce radio spectrum space; it can transmit up to seven channels in the same bandwidth as a single analog channel, and provides many new features that analog television cannot. A transition from analog to digital broadcasting began around 2000. Different digital television broadcasting standards have been adopted in different parts of the world; below are the more widely used standards:

• Digital Video Broadcasting (DVB) uses coded orthogonal frequency-division multiplexing (OFDM) modulation and supports hierarchical transmission. This standard has been adopted in Europe, Africa, Asia and Australia, for a total of approximately 60 countries.
• Advanced Television System Committee (ATSC) standard uses eight-level vestigial sideband (8VSB) for terrestrial broadcasting. This standard has been adopted by 9 countries: the United States, Canada, Mexico, South Korea, Bahamas, Jamaica, the Dominican Republic, Haiti and Suriname.
• Integrated Services Digital Broadcasting (ISDB) is a system designed to provide good reception to fixed receivers and also portable or mobile receivers utilizing OFDM and two-dimensional interleaving. It supports hierarchical transmission of up to three layers and uses MPEG-2 video and Advanced Audio Coding. This standard has been adopted in Japan and the Philippines. ISDB-T International is an adaptation of this standard using H.264/MPEG-4 AVC, which has been adopted in most of South America as well as Botswana and Angola. 1seg (1-segment) is a special form of ISDB. Each channel is further divided into 13 segments. Twelve are allocated for HDTV and the other for narrow-band receivers such as mobile televisions and cell phones.
• Digital Terrestrial Multimedia Broadcast (DTMB) adopts time-domain synchronous (TDS) OFDM technology with a pseudo-random signal frame to serve as the guard interval (GI) of the OFDM block and the training symbol. The DTMB standard has been adopted in China, including Hong Kong and Macau.
• Digital Multimedia Broadcasting (DMB) is a digital radio transmission technology developed and adopted in South Korea as part of the national information technology project for sending multimedia such as TV, radio and datacasting to mobile devices such as mobile phones, laptops and GPS navigation systems.

8VSB is the modulation method used for broadcast in the ATSC digital television standard. ATSC and 8VSB modulation is used primarily in North America; in contrast, the DVB-T standard uses COFDM.

A modulation method specifies how the radio signal fluctuates to convey information. ATSC and DVB-T specify the modulation used for over-the-air digital television; by comparison, QAM is the modulation method used for cable. The specifications for a cable-ready television, then, might state that it supports 8VSB (for broadcast TV) and QAM (for cable TV).

720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) include a 720p format, which has a resolution of 1280×720.

The number 720 stands for the 720 horizontal scan lines of image display resolution (also known as 720 pixels of vertical resolution). The p stands for progressive scan, i.e. non-interlaced. When broadcast at 60 frames per second, 720p features the highest temporal resolution possible under the ATSC and DVB standards. The term assumes a widescreen aspect ratio of 16:9, thus implying a resolution of 1280×720 px (0.9 megapixels).

1080p (1920 × 1080 progressively displayed pixels; also known as Full HD or FHD, and BT.709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the screen vertically; the p stands for progressive scan, i.e. non-interlaced. The term usually assumes a widescreen aspect ratio of 16:9, implying a resolution of 2.1 megapixels. It is often marketed as Full HD or FHD, to contrast 1080p with 720p resolution screens. Although 1080p is sometimes referred to as 2K resolution (meaning having a horizontal resolution of approximately 2,000 pixels), other sources differentiate between 1080p and (true) 2K resolution.

1080p video signals are supported by ATSC standards in the United States and DVB standards in Europe. Applications of the 1080p standard include television broadcasts, Blu-ray Discs, smartphones, Internet content such as YouTube videos and Netflix TV shows and movies, consumer-grade televisions and projectors, computer monitors and video game consoles. Small camcorders, smartphones and digital cameras can capture still and moving images in 1080p (sometimes 4K, or even 8K) resolution.